Track Evalato conversions in Google Analytics

Google Analytics > Admin

With Evalato you can track registrations in Google Analytics 4. The info for setting up tracking can be found in GA4.

• Go to Admin and select Events.

• Click Create event and then click Create.

• In the Custom event name field, enter a name for your event, e.g. "registered";

• In Matching conditions enter the following 2 parameters:

  • event_name equals evalato.registration_completed

  • program_id equals "XXXX" (the X-s have to be replaced with the right number, which is displayed in Evalato in Data > Integrations > Google Analytics).

Then, to mark your events as conversions, you need to do the following in G4:

• Go to Admin, select Key events, and toggle the switch on to mark an event as a conversion;

• If an event hasn't been triggered yet and doesn't appear in the table, click New key event in Key events to preemptively mark the event as a conversion.